CMS Content Management System

Scale Your Business? A WordPress Website Can Help

These days, business owners just can’t do without a website

However, they always fear the high costs associated with it. Yes, business owners always feel that once the website is up, there would be too many costs associated with maintaining it and keeping it steady. However, this is where WordPress comes to the rescue.

Yes, there are loads of benefits associated with WordPress websites and no one can deny that. Not only you save money but even features prove to be extremely beneficial. Well, it’s actually easy to use WordPress, but before that, let’s have a look at the features.

If you have plans of scaling your business then don’t miss out on these benefits;

  1. Cost-effectiveness

Yes, WordPress is very cost effective. Maintenance is low and you can do it for a very cheap cost whenever the content needs updates.

  1. Site can be updated from any location

Yes, you can literally update the site from anywhere. There is no need of hiring someone each time the content needs to be changed. All you need is a good internet connection.

  1. SEO friendly

Every business needs SEO. In WordPress, SEO (search engine optimization) is very easy. There are various SEO plugins that can be used, so your website will start ranking high in search engines.

  1. Syndication is very convenient

Yes, inbound links can be added to your website therefore, there is a good syndication. A new blog post can be inserted easily and it would be linked to all main directories and submission sites.

  1. Responsive design

The design is responsive and can be accessed on a variety of devices. The major benefit of WordPress is its responsive technology, therefore there is no need of having different websites for tablet, mobile or other devices.

  1. Keep your site up to date

Your site has to be kept up to date; you can easily add some functionalities and features to your website without any coding knowledge. The platform is pretty sophisticated so you can easily install or uninstall plugins whenever you want to. The community is known for being very active and new features are constantly updated.

  1. Good for content marketing

If businesses are into content marketing, then WordPress is indeed the best option. It’s ideal for all kinds of campaigns.

  1. Social media integration is easy

You can easily add social media links to your WordPress account. Either LinkedIn Facebook account or other social media network, WordPress is indeed the best.

These are some of the benefits that business owners can get by using a WordPress website. Forget other platforms and go for WordPress.

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

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What Belongs On A Website Homepage

homepage

The homepage of a website is the most important page within your site.

It needs to be easy to navigate, informative, able to successfully engage visitors while directing them to a landing page to complete the sale. Look at your homepage as a large marketing business card to be filled with products or service information with enticing offers and turning visitors into potential future clients!

Suggestions as to what may be included on the home page are: Contact information, email sign-up, search function, call-to-action offers, clear navigation bar, blog, social media links and high-quality images. Again, there may be other considerations involved depending on your particular business or service.

Homepage Considerations:
Value Proposition Content… Be Specific. A value proposition informs clients what they can expect from your products or service. It should also state what differentiates your brand from competitors and why they should buy from you as opposed to your rivals. To ensure the visitor’s curiosity is maintained, create a statement that engages clients to participate in sign-ups or to purchase products or services.

It’s important to keep the visitor engaged and curious. Once you have their attention you want to keep it by directing them to a landing page where visitors can sign-up for a free service or complete the purchase of your product or service.

Contact information
Your website needs to include a clear contact us link preferably leading to a contact form. The contact form should have an email, address, phone number and directions (map). If you’re worried about needing to be accessible or on the phone all day, set-up and post specific hours when you are available or perhaps offer a live chat.

An email sign-up box
Okay ..  we don’t have one on our homepage but if you have the time and inspiration to write a weekly newsletter, do it: it is an effective way to encourage your visitors to take action. Put a sign-up box on the home page of your website, generally on the upper left or right.

Search Function
Some visiting your website may not know exactly what they want but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site.

Call-to-Action | or Two
Give thought as to what action you want your visitors to take. Whether it’s an e-book download, subscribe to a newsletter, sign-up for free gift, participate in a survey or to join a community, your homepage should provide an immediate way for visitors to begin a relationship with your online business or service.

Clear navigation with working links
Your navigation needs to be easy to use and visitors need to know exactly where they can find what they need with minimal effort. The front page of your site should have a clear navigation bar either across the top or on one side of the page. Your homepage’s navigation is possibly the most essential feature of your website. Determining what to include in your homepage’s navigation can either engage a potential client or prompt them to leave your website without further browsing.

Offer A Blog
Putting your blog or your main posts on your homepage can be an easy way to improve search engine rankings. Blogs are a great tool that provides a means for you to communicate directly with your visitors. You can allow visitors to comment on your blog content helping to develop ongoing relations while building trust. In addition, blogs increase your websites presence in major search engines like Bing, Yahoo and Google.

High-Quality Images
It is important to include high-quality images that clearly communicate and relate to your visitors what your business or service offers.

Social media links
Help clients stay in touch by including links to your social media accounts on your homepage.Use standard icons linked to Facebook, Twitter or Pinterest, etc. You can also encourage visitors to follow and engage with your business or service on your social media pages. Include the social media buttons on your homepage in an easy-to-find location.

The Wrap Up
It is important you include information describing your products or service that your business offers. To be successful, keep visitors captivated while providing brief details that are to the point on the homepage. Engage visitors through the use of call-to-action buttons directing them to a landing page encouraging conversion of sales. And most importantly, make sure the navigation bar is easy to use and directing your customers to their areas of interest.

Contact The Port Web Design


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WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Using WordPress to Manage Your Content

why-wordpress
Trying to choose a content management system (CMS) for your website? Find out why WordPress is recommended.

Benefits of WordPress

  • Easy to use: It’s such an easy CMS to use that you can make changes yourself! No more waiting on developers.
  • SEO-friendly CMS: WordPress has an SEO-friendly design, making it easier for search engine robots to index the website.
  • Responsive, mobile-friendly design: Whether you use a tablet, smartphone, or computer to access your website, WordPress’s responsive themes make it look great.
  • Flexibility: No matter what you want your website to do, there is probably a plugin—or several— that will allow it.
The Port Web Design is a Maine website services company, handling everything from design to hosting. Contact us if you need help with your website! WordPress website training and computer help:
  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely
Recent Posts

About WordPress Content Management System

WordPress Website Design and Web Development in Maine and NH

Responsive, mobile friendly professional WordPress web design Maine.

WordPress has been around since 2003 and since then it gained incredible popularity. Over the last couple of years WordPress has become the most popular choice as a content management system for small and large business, E-commerce, realtor and organization websites. Simple, clear, user-friendly WordPress fast rise to the top of web development software is mostly due to its ease of use. The admin interface, compared to Drupal and Joomla, is far less cluttered and everything just looks clean and straightforward. All the panels in the dashboard make sense and easy to understand even for beginners.

Give us a call for a free quote: (207) 967-4691

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

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