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WordPress: the Best Choice for your Business

When WordPress was launched, you could find many similar platforms which were supposed to give WordPress a run for its money. All these competitors couldn’t satisfy the customer needs and they disappeared from the market.  WordPress not only managed to secure its ground as a blogging platform, but also became the best choice for businesses as open source software to create appealing and functional website. Several large business organizations, news agencies, retail sellers, software firms, developers and bloggers are making use of WordPress with great success. Here are the 5 reasons which make WordPress the best choice for your business:

Amazing flexibility

WordPress allows you to access it from any device to make changes on your site. In fact; it is compatible with all mobile devices. You can have access using an app from your smartphone and the process of making changes to your content can be done with a lot of freedom and flexibility. Multiple users are allowed to manage their websites simultaneously as well.

Excellent scalability

The amazing design flexibility of WordPress and smart customization features make it a perfect option for long-term, scalable work. If you are a complete novice, you can begin with a simple, template-oriented website using WordPress. As your business grows, new features can be added through fresh themes or plugins.

Affordable ongoing expenses and minimal effort

WordPress is almost unbeatable as far as the ongoing costs are concerned. You don’t have to worry about licensing fees and there are cost effective hosting options available with free plugins and themes which meet a wide range of needs. Excellent in-built features of WordPress not only save your money but also save a lot of time. Although it requires a fair bit of time to master the platform, you can find useful information on internet along with WordPress website consultants to make everything uncomplicated.

Easily available upgrades

A highly dynamic, knowledgeable and active community with properly scheduled, open-source updates can be associated with WordPress. Being an open source platform, public has easy access to the code and you can address any limitations, vulnerabilities and errors in a fast and easy manner. The valuable feedbacks and inputs of developers and users have been positive impact on the efficiency of WordPress in a consistent manner. WordPress also is coming up with regular updates to take user experience into a different level. This aspect helps businesses create and manage highly appealing and functional websites that generate increased amount of traffic.

High security and better interactivity

It is a fact that every system is susceptible to hacking. Being a very popular and dynamic software, several companies and many individuals have been making sincere efforts to eliminate vulnerabilities. It can certainly be described as a security benefit of using a famous software solution like WordPress. It also promotes simple and direct communication with visitors. There are different types of WordPress plugins which can be used to enhance reader engagement in an admirable way.

These are the most prominent 5 benefits which make WordPress the best choice for your business. The bottom line is that this software is a powerful tool for your business and you need to make use of its benefits in a smart way to make your site optimally functional and aesthetically pleasing.

WordPress website training and computer help:
  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Customize Your Analytics and Webmaster Tools

SSL-Secure-website

Before we dwell into all the technical details pertaining to SSL certificate, its requirements and analytics tools let’s brush up the basics quickly. Google is offering the SSL certificate for every site that is listed on its search engine. Why is it doing that, there are a number of reasons for that. However, if you need to narrow it down just ask yourself two basic questions:

  • If you site taking in any kind of text inputs through various tabs like search tabs, contact forms, or login panels?
  • Is your portal on HTTP://?

If the answer to both these questions is yes then you need to nod yes to SSL certification for better safety. It will really help in keeping warnings and unwanted risks at bay. Google plans to flag up all those sites that are not using SSL certifications which means next time a user visits your site, they may doubt your credibility because of the “Not Secure” warning sign.

What and How?

Let’s begin with the “What”. What is a SSL Certificate? A short form for Secure Sockets Layer, a SSL certificate offers the most secure technology for setting up an encrypted link between a browser and a website. Now moving on to how. How it works? The established link ensures complete privacy and integrity of data passed between search engine and the web server. You might be putting the privacy and confidentiality of your company information at risk if you opt out of SSL Certification.

Moving on to the technical part now. Once you have installed a SSL certificate on your website, there are a few protocols that need to be followed for customizing your webmaster & analytics tools to continue tracking stats and other global search patterns. Once you have added SSL certificates to your site, you will have to let your Google Analytics and Webmaster Tools know that you have added this feature. If you fail to do this, the accuracy of results yielded by these systems might get questioned. There is a simple process of letting Google know that you are tracking HTTPS and not HTTP.

What you need to do is delete the HTTP version of your Webmaster tools and update the HTTPS version. You will also need to add your SSL website to the webmaster tools and then here are the steps you will need to follow:

  • Create a Google webmaster account or login if you already have one.
  • Select Admin from the top side and then tap on the Property Settings under the Property tab.
  • You now need to scroll to the Bottom and then click on Adjust Search Console.
  • Select Edit located next to the site domain.
  • Now, update it to your new SSL site.

Once you are done with this, you can stay assured that all relevant aspects of your site have been updated according to SSL certification requirements. The accuracy of results of Analytics cannot be questioned by anyone now.

WordPress website training and computer help:
  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Categories SEO

SEO: Improve your Website’s Search Engine Results

SEO, Search Engine Optimization
Keyword Research – Keyword analysis. Improve your Google’s search engine rankings:
  • Identify a targeted list of key­words and phrases.
  • Research your competition.
  • Create a list of key phrases..
  • Use your list to determine how many websites are competing for each key­word.
Content Optimization
  • Create page titles. Keyword-based titles help enhance pages and keywords.
  • Create meta tags. Meta description tags can generate clicks but aren’t used for rankings. Google does not look at the keywords tag anymore
  • Strategic placement of search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. It helps the search engines to determine what the page is about
Recent Posts WordPress website training and computer help:
  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

What is a Sitemap and Why Do You Need One?

sitemap

Why Do I need a Sitemap?

With a sitemap (HTML and XML), it’s much easier for the crawlers to see the complete structure of your site and index all your pages. It also notifies all major search engines every time you create a page or a post about your new content. The two types of sitemaps that you should be concerned with are XML and HTML. A sitemap should be the starting point for your new website design

  • A sitemap can improve the crawling of all your pages by the search engines –
  • To make sure that Google does not overlook some of your pages –
  • Your site is new. A sitemap will help Google crawlers find your newly published pages and posts –
  • Improve your ranking when your site and all your pages are indexed by Google –
  • Helps with search engine optimization –
  • Help you to improve impression and clicks from Google image search

Give us a call for a free quote: (207) 967-4991

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Need help? Call us Toll Free 24/7 at 1-855-264-0168

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THE PORT WEB DESIGN
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Phone: (207) 967-4691
Toll Free: (855) 264-0168
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info@theportwebdesign.com

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