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Scale Your Business? A WordPress Website Can Help

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These days, business owners just can’t do without a website

However, they always fear the high costs associated with it. Yes, business owners always feel that once the website is up, there would be too many costs associated with maintaining it and keeping it steady. However, this is where WordPress comes to the rescue.

Yes, there are loads of benefits associated with WordPress websites and no one can deny that. Not only you save money but even features prove to be extremely beneficial. Well, it’s actually easy to use WordPress, but before that, let’s have a look at the features.

If you have plans of scaling your business then don’t miss out on these benefits;

  1. Cost-effectiveness

Yes, WordPress is very cost effective. Maintenance is low and you can do it for a very cheap cost whenever the content needs updates.

  1. Site can be updated from any location

Yes, you can literally update the site from anywhere. There is no need of hiring someone each time the content needs to be changed. All you need is a good internet connection.

  1. SEO friendly

Every business needs SEO. In WordPress, SEO (search engine optimization) is very easy. There are various SEO plugins that can be used, so your website will start ranking high in search engines.

  1. Syndication is very convenient

Yes, inbound links can be added to your website therefore, there is a good syndication. A new blog post can be inserted easily and it would be linked to all main directories and submission sites.

  1. Responsive design

The design is responsive and can be accessed on a variety of devices. The major benefit of WordPress is its responsive technology, therefore there is no need of having different websites for tablet, mobile or other devices.

  1. Keep your site up to date

Your site has to be kept up to date; you can easily add some functionalities and features to your website without any coding knowledge. The platform is pretty sophisticated so you can easily install or uninstall plugins whenever you want to. The community is known for being very active and new features are constantly updated.

  1. Good for content marketing

If businesses are into content marketing, then WordPress is indeed the best option. It’s ideal for all kinds of campaigns.

  1. Social media integration is easy

You can easily add social media links to your WordPress account. Either LinkedIn Facebook account or other social media network, WordPress is indeed the best.

These are some of the benefits that business owners can get by using a WordPress website. Forget other platforms and go for WordPress.

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Web Design for Your Business Products and Services

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Web Design

In today’s world of booming technology, it is imperative to have a properly designed & interactive website.

If you don’t have a properly functional website for your company it means as if you are nearly invisible in the market. Proper web design helps to captivate potential customers into trying out the products and services that you have to offer. The internet is swarming with hundreds of poorly designed websites which lack a proper technical benchmark.

The following are the benefits of having a proper web design for your company

Create a good first impression
We all know that probably the first thing a person does to know about a product is to Google the name. No matter how high or low your firm’s reputation is, a properly created web design helps to create a good first impression and chances are quite high that the person might end up buying the product. With over billions of Google searches happening each and every moment, your potential customer could be minutes away in locating and becoming your permanent customer.

Discoverability
Business websites have round the clock accessibility enabling the overseas customer to know about the product. If you have a properly set up a business website it means that you make money even when you are sleeping. Studies done by various universities over the years have indeed proved that four out of five customers rely on internet data to locate and evaluate services and goods. However quite interestingly about fifty-nine percent of the small business firms don’t even have a proper website.

Credibility
As per Harvard researches, people tend to believe what they see in-text on in any visual form. It is also quite interestingly discovered that customers find company-branded emails credible and reliable which increases their trust in the company and the products they sell. Gone are the old days where the advertisement is done through word of mouth or through flyers and posters. A well and properly designed website will serve as honey traps for potential customers. Imagine a scenario in which all your competitors have websites and you do not, who will seem more credible?

Relate to a wider audience
Relationship building plays a crucial role in the growth of any business. With a properly designed website, the company is able to connect to a wide section in the global customers ensuring that the trust which was once built remains as it is.

Better presentation
High-quality web designs these days use complex codes to ensure audiovisual and 360 presentations of the featured product to impart a feel to the customers as if they are physically present at the stores.360-degree presentations are specifically designed to have a look at every nook and corner of the product helping the customers to decide whether it is a product of their right choice or not.

Web data analytics
This helps to ascertain the statistical data of product-related things such as how many customers viewed a particular product, demographics of website viewers, the frequency of visits and how much time spent viewing each product. Web analytics data directly help in business expansion by carefully planning the sales with respect to the target audience.

Increase in sales
Carefully planned web design serves both as an advertisement as well as a statistical tool that has a direct impact in sales positively. A recent survey by Adobe discovered that people tend to buy products that are visually appealing.

WordPress website training and computer help

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Mistakes in Hiring a Web Design Company

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Mistakes you will never make again in hiring a web design company

When you decide to go digital what is the first thing that strikes your mind?
It is, of course, getting a website developed. If you are not a tech savvy person and you do not want to deliver your audience a DIY kind of website, you plan to hire a professional web design company. Well, it is indeed the best decision for your business.

Before you tread into this territory remember it is not a cake walk. Be ready to stand out among 1.8 billion websites. All in all a website can make or break your business. If it is so vital then can you afford to make a mistake while hiring a web design company? The answer is “No”.

What are the mistakes you must avoid while hiring a web design company?

Have no idea what you want
As a business owner, you must know the functionalities, features, and impression you want to create using the website as a tool. Unless you know all this, the company you hire will not be able to bring out the best for it. A website is the integration of your values, mission, and vision over a technical platform. You must have a strategy in place as to how you wish to grab the attention of your website visitors.

Not knowing the team
You must always know who is working on your project. Sharing a relationship with the designer and developer gives you a better grip over the project. At times the designer and developer is the same person so it becomes important you know his work of art and technology. If the hiring company asks you to hire a developer from a different organization, it is a complete No as you will be churned between the two.

What does their website reflect?
If a website developer builds his own website, he will give his 100% to it. Missing to check out his website is a grave mistake you could be doing. Never trust a designer or developer who does not have his own website in good shape.

Not checking the reviews and references
It is your right to ask about the last works they did and you can feel free to run to the last clients and take a feedback or a reference. Have a look at the last website they designed and be the better judge.

Not asking the process and Cost of Maintenance and upgrade
Website maintenance is an ongoing job. You cannot just sit back and relax, you need to make sure the SEO requirements are met, content updates, bugs are fixed and more. The company you hire must ensure they offer all these services in a bundled package. Not having discussed these things upfront may land you into a soup.

Hiring someone who does not provide a responsive website
A responsive website is not a choice, it is a must to have featured on a website. Make it clear at the time of hiring only that the web designer gives you a responsive website. Around 52% of your consumers are using a smartphone and your website must meet the desired standards of fluidity over multiple screen sizes.

Who will handle the testing?
If you are hiring a professional web designer, his services must include the testing job. But before you entrust your online reputation to him and his skills, it is a must to take an idea about how extensively is he going to test the website.

To wrap
Hiring a web designer is a herculean task and you must have ample knowledge of the ecosystem before you hire one. This article offers you all the aspects you must know before you sign the agreement.

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Basic Facts About Web Design

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mobile-ready-web-design

On the surface, visitors see web pages and content… the visual appearance of a website.

A lot of behind the scenes work takes place to ensure your website pages are responsive and mobile ready, web browsers display accordingly and much more. Being informed about web design facts can aid with search engine ratings and helpful in drawing more visitors and potential clients to your website. To learn more about web design facts, read on.

As you can see, there is a lot that happens behind the scenes. Information provided below will help give you ideas and direction as to how to proceed. And remember, you don’t need to struggle through this alone. Whether you are new or to experience with updating and maintaining your website, it never hurts to seek suggestions and guidance from a professional web designer.

Did you know websites are displayed differently in browsers?
Oftentimes, a website will be displayed differently in web browsers (Google Chrome, Safari, Internet Explorer, Firefox). The way a website displays depends on how a particular browser translates code and shows it on a screen – also known as parsing and rendering. This is where you may want to seek help from a professional web designer. They are familiar with browser compatibility issues and able to work around it and resolve the problems.

Did you know websites are displayed differently in browsers?
Oftentimes, a website will be displayed differently in web browsers (Google Chrome, Safari, Internet Explorer, Firefox). The way a website displays depends on how a particular browser translates code and shows it on a screen – also known as parsing and rendering. This is where you may want to seek help from a professional web designer. They are familiar with browser compatibility issues and able to work around it and resolve the problems.

A two-year-old website may be too old
Websites are constantly dealing with ongoing updates, changes in search engine optimization, keeping current with new web design trends, coding and on it goes. Thus the need to make sure your website is refreshed every two years to keep pace with changes in technology is important.

Again, this is where a professional web designer can assist you in keeping your website modern and ensure it is compatible with browsers, search engines and updated with newest technology.

Images and videos
If used accordingly, images and videos can successfully engage and wow visitors. To ensure the images and videos load quickly and do not slow the website down, files need to be optimized for the website. Avoid large images and video files; they can negatively affect load time. Visitors will generally grow impatient with waiting and may leave the website with no desire to return.

A good website design ranges from $250 – $5000+
Websites can begin at $250 basic one page website and run as high as $5,000 or more depending on the software, tools and complexity of customization and functions needed. Before you start pricing websites, it’s important you plan out your goals and what you are looking to accomplish with your website.

  • Do you want to display or sell your products?
  • What is your price range?
  • Are you looking for a professionally customized website to set you apart from your competitors?

It is important when looking for a professional web designer you visit their website and check on their about us page, view their portfolio. Also, browse their website to see what they offer and do you see web designer qualified in meeting your needs. Still in doubt, talk with them and find out if they are what you are looking for.

Adding personalized features will increase the price. Your needs may include needing several pages, e-Commerce capability and appointment scheduler (hair stylist, restaurant, hotels). It’s important to consider social media buttons to direct visitors to your Pinterest or Facebook page to increase visitor engagement and sales.

Responsive and mobile web design
A responsive site is flexible and adapts to the size of the screen it’s viewed on. Responsive, mobile friendly websites provide visitors a consistent experience across the wide-range of devices. Responsive, mobile friendly websites adapt to their environment (devices), while maintaining the same impressive images, fonts, and navigational options. Should you require assistance or have questions, don’t’ hesitate to contact a trusted professional web designer

The Wrap-up
Starting or maintaining a website can be fun and perhaps overwhelming at the same time. There are always new trends and updates that require attention on a consistent basis. Whether you are new or to experience with updating and maintaining your website, it never hurts to seek suggestions and guidance from a professional web designer. Second opinions and help to ensure your website is on track; this is where a professional web designer can be helpful.

The Port Web Design has over 15 years of experience and knowledge. We are located in Kennebunkport, Maine and serve customers in Maine and beyond. Visit our website and view our portfolio and packages we offer. Call us and let us help you create a customized website that will not only meet your specific needs but impress your visitors and competitors!

Please consider The Port Web Design to help you design, update or maintain your website.
We offer:

WordPress website training and computer help:

  • Personal remote WordPress training or group – staff – manager training.
  • Real estate or rentals sites backend training – E-Commerce training
  • We help you manage and promote your business online
  • We help you set up your Google Webmaster account
  • Email(s) setup – FREE emails when you host with us!
  • Malware detection, cleaning and much more…
  • FREE website analysis for new potential clients
  • Quick content updates, change images or update products
  • Emergency fix: if your site has urgent problems we will fix it remotely

Recent Posts

Need help? Call us now: (207) 967-4691

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THE PORT WEB DESIGN
PO Box 1335
Kennebunkport Maine 04046
Phone: (207) 967-4691
Fax: (603) 294-4095
info@theportwebdesign.com

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